AngelEye Health

Jan 2023 – Present

Product Designer

• Served as lead product designer to spearhead new product acquisition and implementation.
• Created, designed, and conducted  user research initiatives, including large scale user  interviews, think-aloud sessions, testing sessions, focus groups.
• Implemented tracking tools to collect click and scroll data en masse, developed data analysis procedures.
• Created  design SOP and later rolled into entire product development SOP now used company-wide.

IntegrityXD

May 2022 – Present

User Experience Lead

• Served as the UX Subject Matter Expert, providing strategic recommendations aligned with client goals, ensuring deliverables exceeded client expectations while addressing user needs.
• Provided UX consulting services for various kinds of projects, including websites, web apps, native apps, and games.
• Gained experience and knowledge in various client industries, including manufacturing, fintech, tourism, government and non-profit, healthcare, e-commerce, and more.
• Led comprehensive discovery and research phases to inform information architecture and content strategy, laying the groundwork for impactful user experiences.
• Specialized in crafting user journey maps and developing personas, identifying pain points, and leveraging nuanced insights to drive UX strategy.
• Executed a thorough design process from wireframing to final design, with a particular strength in streamlining workflows and enhancing product functionality.
• Implemented solutions tailored to project scale, adeptly navigating from broad strategy to detailed execution, with a keen eye for pattern recognition to improve user interaction.

The Gnar Company

Sep 2021 – May 2022

UX/UI Designer

• Contributed to design efforts for native app, web app, and website designs.
• Gathered and evaluated user requirements, in collaboration with product managers and engineers.
• Illustrated design ideas using storyboards, process flows and sitemaps.
• Designed graphic user interface elements in accordance with design systems.
• Made adjustments to designs based on user feedback, client feedback, and usage data and reports.
• Designed internal marketing materials, company website pages, and more.

Harris & Ward

Dec 2019 – Aug 2021

Product Manager

• Oversaw large projects, internal and external. Website builds, client onboarding, UX audits, rebrands, strategizing, etc. Built and maintained user
• experience roadmaps for various clients, including eCommerce, healthcare, and financial services.
• Worked with stakeholders and business partners to align business goals with user goals. Conducted competitive analysis and market research, developed
  user personas and stories, and built wireframes and prototypes using Figma and InVision.
• Conducted various tests after launch to refine the user experience. Testing software included installing Hotjar for click maps, google analytics to collect
  user data, and installing tag manager on elements such as CTAs, landing pages, etc. to track sales/user funnels. Conducted A/B tests to determine if updates
  achieved goals before shipping to production.
• Hired, interviewed, and managed a team of contractors and freelancers for projects. Developed strategies for unique projects and clients for executing
  tasks using LEAN/Agile methodology.
• Oversaw new quality control initiative. Developed standards for website builds and client onboarding based on customer/user data to reduce mistakes
  and maintain consistency. Created developer guidelines and new SOP for client onboarding resulting in faster time to launch.

Brand Manager

• Oversaw accounts of largest brands and clients
• Developed marketing materials and assets for brands, including flyers, landing pages, social media ads, radio and podcast ad scripts, etc.
• Managed IT support for all clients, troubleshooting and fixing site bugs and breaks.
• Oversaw and managed large client website and branding project. Focus points included new branding, website rebuild, new content and strategy, and
  creating new assets and a new ecommerce store.

FASTSIGNS

Jan 2017 – Aug 2019

Print Designer

• Designed dozens of types of graphics and signage, including web and social media graphics, print and packaging designs, and logo and branding assets.
• Developed a thorough SOP to reduce mistakes and interruptions, resulting in better time management, fewer mistakes and reprints, and better methods
  to train new employees.
• Created and maintained comprehensive style guides and branding assets for common clients, resulting in faster design time, fewer roadblocks with
  clients and artwork, and more consistent products.

Amazon.com

Feb 2015 – Dec 2017

Digital Imaging Specialist

• Daily responsibilities included high volume photography, editing, and uploading of digital images and videos, and providing technical support to sets,
  including cameras, lighting equipment, and computer support.
• Catalogued and maintained digital asset libraries, ultimately owning technical output of final images.
• Developed new, faster techniques to move images through shooting, editing, and uploading using Powershell and Python, resulting in increased output
  and less human error.