This case study outlines the UX overhaul of a contractor branding web application, focusing on intuitive design, streamlined processes, and user empowerment across various roles.

The initial platform presented several challenges, including convoluted navigation, unclear processes for account management, and branding tasks that hindered efficiency and user satisfaction.

Overview

To tackle these challenges, we began by defining our primary users: the Account Owner, Account Administrator, and Technician, each with distinct needs and goals within the platform. Detailed personas for users like ‘John’, ‘Susan’, and ‘Mike’ were created to encapsulate the diverse user spectrum. Their narratives shaped our understanding of the user experience and the development of comprehensive journey maps. These maps visualized the specific tasks users performed, from account setup to training access, and provided the blueprint for our redesign strategy.

User Personas & Journey Mapping

We aligned the redesign with specific user stories, detailing the activities and tasks for each account type. These stories guided our redesign of the product map, ensuring that the new design addressed actual user needs and workflows.

Redesigned User Flows & Product Map

Armed with these insights, we reimagined the application’s interface, as shown in the wireframes and mockups. We streamlined the navigation, simplified the imprint ordering process, and ensured that resources were easily accessible. The proposed flow, depicted in the flowcharts, introduced a logical progression from home screen to specific tasks, reducing the number of steps to complete an action.

This initial proof of concept served as a selling point for a full scale redesign, to be undertaken later 2024.

Proof of Concept Wireframe